NOT TOO BIG, NOT TOO SMALL

After working in the landscaping business for more than two decades, Marvin Cruz has plenty of experience with different equipment brands. Now that he runs his own company — Liveoak Landscape in Lawrenceville, Georgia — and makes the purchase decisions, there’s only one brand he trusts.

“I’ve never shopped for anything but Cat® machines,” Cruz says. “It’s the best experience I’ve ever had. I’m impressed with all the technology and how easy and convenient it is to operate Cat equipment.”

THE PERFECT MACHINE FOR THE JOB: THE CAT 303 NEXT GEN

Cruz started Liveoak two years ago. He and his five full-time equipment operators, along with temporary staff when needed, work primarily on landscaping projects at new apartment complexes and senior living communities.

“It’s a creative business,” Cruz says. “I like creating something amazing from the ground up.” With two big new projects on the horizon, Cruz recently decided to add a new machine to his fleet: the Cat 303 Next Gen mini excavator.

This next generation machine comes with a host of exclusive features, including the ability to switch easily from traditional levers and pedals to joystick controls. Its compact radius design makes work in tight areas easy. And auto idle, auto engine shutdown, efficient hydraulics and simple service help keep operating costs low.

Cruz appreciates all those features — and the fact that the 303 Next Gen delivers the same benefits as his first Cat mini excavator, the 303E CR, which he describes as “the perfect machine” for landscaping. “It’s powerful and easy to transport,” Cruz says. “The weight is ideal — you can pull it with your pickup truck. It’s enough machine to do any work related to landscaping.”

MOVING UP TO THE NEXT GENERATION

To select the right machines and keep them running efficiently, Cruz relies on advice from sales rep Luis Castro at Cat dealer Yancey Bros. Co.

“Marvin walked into the office a few years ago looking for a mini excavator, and I showed him the different models available,” Castro says. “Like with every customer, I listened to his needs, learned about his projects and did my best to recommend the right machine — not too big, not too small.”

Castro is happy to see Cruz moving up to the next generation of mini excavators with his recent purchase of the 303 Next Gen — a machine he’s recommended to other landscapers.

“Customers love the joystick steering and the touchscreen monitor in the cab,” Castro says. “The fact that you can set up a security code to start the machine is another big selling point.”

Cruz and his operators certainly agree.

“My guys love to work with the new equipment I have from Caterpillar,” Cruz says. “When they get in the Cat mini excavator, they feel it is a stronger machine than other brands for sure.”